Requirements
- 12th Pass Certificate
- Minimum 50%
- Transfer Certificate
- Addhar Card
- Photos
Features
- Skill to Learn Best Teaching Courses
- More then 100 Specialisation
- Online mode Exam
- Online Mode Study and E-Learning Material
- 0% EMI
- Scholarships
BBA in Marketing
The Bachelor of Business Administration – BBA in Marketing Management is a comprehensive undergraduate program designed to provide students with a strong foundation in marketing principles and practices. The program typically takes 3-4 years to complete and prepares students for careers in marketing, sales, advertising, market research, product management, brand management, and related fields.
The curriculum of BBA in Marketing Management includes a range of subjects that provide students with an understanding of key marketing concepts and theories. These subjects may include:
- Principles of Marketing: This course covers the fundamental principles of marketing and provides students with an understanding of the marketing mix, target market selection, and segmentation.
- Consumer Behavior: This course explores the behavior and decision-making processes of consumers in the marketplace.
- Sales and Distribution Management: This course covers the strategies and tactics involved in selling products and services to customers and managing the distribution process.
- Advertising and Promotion: This course covers the various forms of advertising and promotion, including print, broadcast, and digital media.
- Market Research: This course focuses on the methods and techniques used to gather and analyze data to inform marketing decisions.
- Product Management: This course covers the development and management of products, including product positioning, pricing, and packaging.
- Retail Management: This course focuses on the management of retail businesses, including store design, merchandise planning, and customer service.
- Brand Management: This course covers the development and management of brand identity and equity, including brand positioning, messaging, and communication.
- International Marketing: This course covers the challenges and opportunities involved in marketing products and services in global markets.
- Digital Marketing: This course focuses on the use of digital channels and technologies to reach customers and drive engagement and sales.
BBA Marketing Course Details
| Course Type | Bachelor Program |
| Course Duration | 3 Years |
| Course Examination Type | Semester-wise or Annual |
| Course Eligibility | 10+2 exams from a recognized board |
| Course Admission process | Entrance Examination or Merit Based |
| Course Fee | INR 50,000 to INR 7,70,000 |
| Course Average Salary | INR 3,00,000 to INR 6, 00,000 per annum |
| Top Recruiting Companies | SBI, Tata Consultancy Services, Deutsche Bank, Capegemini, Wipro Limited, Nestle, Amazon, Deloitte, Mudra |
| Job Position | Sales Manager, Advertising Executive, Marketing Executive, Market Research Analyst |
Why Study BBA Marketing?
There are several reasons why someone might choose to study BBA in Marketing:
- Career Opportunities: Marketing is a high-demand field with a wide range of career paths, including roles in advertising, sales, market research, product management, brand management, and more. BBA in Marketing prepares students for these careers by providing them with a strong foundation in marketing principles and practices.
- Develop Business Skills: BBA in Marketing provides students with a broad education in business and management, including courses in finance, accounting, and operations. This background helps students develop a well-rounded understanding of business and prepares them for leadership roles in their careers.
- Apply Theory to Practice: Marketing courses typically involve practical application of theories and concepts, giving students the opportunity to apply what they learn in real-world scenarios. This helps students develop their problem-solving and critical-thinking skills and prepares them for careers in the marketing field.
- Build Network: BBA in Marketing provides students with opportunities to network with industry professionals, peers, and faculty. This network can be a valuable resource for students as they begin their careers and can provide valuable connections for future job opportunities.
- Stay Current with Trends: The marketing field is constantly evolving, and BBA in marketing programs stay current by incorporating the latest trends and best practices in their curriculum. This helps students stay ahead of the curve and be better prepared for careers in the marketing field.
BBA Marketing: Eligibility
- Completed 10+2 standard from a recognized board
- Candidates must have an average score of 45% – 55% or above.
BBA Marketing: Job Profiles
| Job Profile | Average Salary |
| Executive Assistant | 2,88,000 INR |
| Business Development Executive | 3,00,000 INR |
| Account Manager | 4,00,000 INR |
| Marketing Executive | 6,28,000 INR |
| Brand Manager | 5,00,000 INR |
BBA Marketing: Top Recruiters
| Public Sector | Private Sector |
| Bharat Heavy Electrical Limited [BHEL] | Tata Consultancy Services |
| Oil and Natural Gas Corporation | Capegemini |
| Mahanagar Telephone Nigam Limited | Amazon |
| Steel Authority of India Limited [SAIL] | Wipro Limited |
| SBI | Nestle |
| Gas Authority of India Limited [GAIL] | Deloitte |
BBA in Marketing is an undergraduate program that focuses on the study of marketing principles and practices. It prepares students for careers in marketing, sales, advertising, market research, product management, brand management, and related fields.
Admission requirements vary by institution, but common requirements include a high school diploma or equivalent, standardized test scores (such as the SAT or ACT), and transcripts. Some institutions may also require letters of recommendation and personal essays.
Subjects typically covered in a BBA in Marketing program include Principles of Marketing, Consumer Behavior, Sales and Distribution Management, Advertising and Promotion, Market Research, Product Management, Retail Management, Brand Management, International Marketing, and Digital Marketing.
Graduates with a BBA in Marketing can pursue careers in advertising, sales, market research, product management, brand management, and related fields. They may also go on to pursue advanced degrees in marketing, business, or related fields.
A BBA in Marketing typically takes 3-4 years to complete on a full-time basis. Some institutions may offer part-time or online options, which may take longer to complete.
Whether or not a BBA in Marketing is a "good" degree depends on individual career goals and interests. Marketing is a high-demand field with a wide range of career paths, and a BBA in Marketing provides students with a strong foundation in marketing principles and practices.