Requirements
- Graduation Pass Certificate
- Minimum 50%
- Transfer Certificate
- Addhar Card
- Photos
Features
- Skill to Learn Best Teaching Courses
- More then 100 Specialisation
- Online mode Exam
- Online Mode Study and E-Learning Material
- 0% EMI
- Scholarships
Online MBA in HR and Marketing Management
Distance MBA in HR and Marketing Management are designed to provide students with a comprehensive understanding of the business world and the skills required to excel in HR and marketing roles. These programs are perfect for professionals who are unable to attend traditional MBA classes due to work or personal commitments.
Here are some topics that are typically covered in distance MBA programs in HR and Marketing Management:
- Human Resource Management: This course will cover topics such as recruitment, employee training and development, performance appraisal, compensation and benefits, labor relations, and legal issues related to human resources.
- Organizational Behavior: This course will help students develop an understanding of how people behave in organizations, how teams function, how to manage diversity in the workplace, and how to manage organizational change.
- Marketing Management: This course will cover topics such as consumer behavior, marketing research, advertising and promotions, product development, pricing, and distribution strategies.
- Brand Management: This course will cover topics such as building and managing a brand, brand positioning, brand equity, and measuring brand performance.
- Sales and Distribution Management: This course will cover topics such as sales strategies, channel management, sales force management, and customer relationship management.
- Digital Marketing: This course will help students develop an understanding of how to use digital channels such as social media, email, and mobile marketing to reach customers and promote their products or services.
- Business Communication: This course will help students develop their communication skills, including written and oral communication, presentation skills, and negotiation skills.
- Financial Management: This course will cover topics such as financial planning, budgeting, financial analysis, and risk management.
Overall, distance MBA programs in HR and Marketing Management provide students with a well-rounded education in business, with a focus on HR and marketing. Graduates of these programs are well-equipped to take on leadership roles in a variety of organizations, and many go on to successful careers in areas such as marketing, human resources, and general management.
MBA in HR and Marketing Management Distance Education Course Highlight
Some of the key highlights are listed below:
| Course Level | Post Graduate |
| Full-Form | Master of Business Administration in Marketing Management |
| Duration | 2 years |
| Examination type | Semester Based |
| Eligibility | Bachelor’s degree in any discipline with a minimum of 50% aggregate marks |
| Course Fee | INR 35,000 per semester |
| Average Salary | INR 5,00,000 – 20,00,000 |
| Top Recruiting Companies | IBM, Tata Consultancy Services, Cognizant Technology Solutions, Microsoft, Wipro, Capgemini, Accenture, Ernst & Young (EY), etc. |
| Job Positions | Market Analyst, Sales Manager, Public Relations Director, Brand Manager, Product Manager, Marketing Strategist, Digital Marketing Executive. |
Why Should You Study MBA in HR and Marketing Management Distance Education?
- Flexibility: Distance education allows students to complete their coursework and assignments from anywhere, at any time. This flexibility allows students to balance their studies with work and other commitments.
- Cost-effective: Distance education is generally more cost-effective than traditional on-campus programs since students do not have to pay for expenses such as accommodation, transportation, and meals.
- Career Advancement: An MBA in HR and Marketing Management can prepare you for leadership positions in a variety of industries. This degree can open doors to better job opportunities, higher salaries, and more significant responsibilities.
- Networking opportunities: Distance MBA programs offer networking opportunities with professors and fellow students. These networks can be beneficial when searching for job opportunities or seeking professional advice.
- Develop skills: An MBA in HR and Marketing Management can help you develop skills such as leadership, critical thinking, problem-solving, communication, and decision-making. These skills can be applied to various roles and industries.
- Self-paced Learning: Distance education programs allow students to complete the program at their own pace, providing them with the opportunity to study at their own pace, making it easier to balance with work and personal commitments.
MBA in HR and Marketing: Admission
If you are interested in pursuing an MBA (Master of Business Administration) with a specialization in HR (Human Resources) and Marketing, you will need to go through the admission process specific to the business schools or universities offering the program. Here are the general steps you can expect:
- Research: Begin by researching business schools or universities that offer MBA programs with specializations in HR and Marketing. Look for institutions that have a good reputation, relevant curriculum, experienced faculty, and alumni network.
- Eligibility Criteria: Review the eligibility criteria set by the schools you are interested in. Generally, you will need a bachelor’s degree from a recognized university and may also need to meet minimum GPA requirements. Some programs may require work experience as well.
- Entrance Exam: Many MBA programs require applicants to take an entrance exam, such as the GMAT (Graduate Management Admission Test) or GRE (Graduate Record Examination). Check the requirements of the schools you are considering and prepare for the exam accordingly. It’s important to note that some schools may waive the exam requirement if you meet certain criteria.
- Application Form: Complete the application form provided by the business school or university. The form will typically require personal information, academic details, professional experience (if any), statement of purpose, recommendation letters, and an application fee.
- Statement of Purpose: Write a compelling statement of purpose that explains why you want to pursue an MBA with a specialization in HR and Marketing. Highlight your relevant skills, experience, and career goals.
- Recommendation Letters: Arrange for recommendation letters from individuals who can speak to your abilities, such as professors, employers, or supervisors. Make sure to provide them with the necessary information and sufficient time to write the letters.
- Transcripts: Request official transcripts from your undergraduate institution to be sent directly to the schools where you are applying.
- Resume/CV: Prepare an updated resume or curriculum vitae (CV) that highlights your educational background, work experience, skills, achievements, and any relevant extracurricular activities.
- Interviews: Some schools may require interviews as part of the admission process. If you are selected for an interview, prepare by researching common interview questions and practicing your responses.
- Application Fee: Pay the application fee as specified by each institution. The fee amount can vary between schools.
- Submit Application: Once you have gathered all the required documents, submit your application by the specified deadline.
- Admission Decision: Wait for the admission decision from the schools you have applied to. This process may take some time, so be patient.
- Compare Offers: If you receive multiple offers of admission, compare the programs, consider factors such as reputation, curriculum, faculty, location, cost, and career placement opportunities before making a decision.
Eligibility Criteria for the Enrollment of MBA in HR and Marketing Management Distance Education
- Educational Qualification: Applicants should have completed their undergraduate degree from a recognized university or college. Typically, a minimum of 50% marks or an equivalent CGPA is required, although this may vary depending on the institution.
- Work Experience: Some institutions may require candidates to have a minimum of 2-3 years of work experience in a related field to be eligible for the program.
- Entrance Exams: Some institutions may require candidates to appear for an entrance exam such as CAT, MAT, XAT, or GMAT to be eligible for admission.
- English Language Proficiency: Since most distance MBA programs are taught in English, candidates may need to provide proof of their proficiency in the English language by submitting scores from standardized tests like TOEFL, IELTS, or PTE.
- Other Requirements: Some institutions may also require candidates to submit letters of recommendation, a statement of purpose, and a resume or curriculum vitae as part of the application process.
MBA in HR and Marketing: Entrance Exams
| Entrance Exam | Description |
|---|---|
| GMAT (Graduate Management Admission Test) | Widely accepted by business schools globally. It assesses analytical, quantitative, verbal, and writing skills. |
| GRE (Graduate Record Examination) | Accepted by some business schools as an alternative to the GMAT. It evaluates verbal reasoning, quantitative reasoning, and analytical writing skills. |
| CAT (Common Admission Test) | Conducted by the Indian Institutes of Management (IIMs) for admission to various management programs in India. |
| MAT (Management Aptitude Test) | Conducted by the All India Management Association (AIMA) for admission to MBA programs in India. Accepted by many business schools. |
| XAT (Xavier Aptitude Test) | Conducted by XLRI Jamshedpur for admission to its MBA program and several other prestigious management institutes in India. |
| CMAT (Common Management Admission Test) | Conducted by the National Testing Agency (NTA) for admission to MBA programs in India. |
| SNAP (Symbiosis National Aptitude Test) | Conducted by Symbiosis International University for admission to its MBA programs and other affiliated institutions. |
| NMAT (NMIMS Management Aptitude Test) | Conducted by Narsee Monjee Institute of Management Studies (NMIMS) for admission to its MBA program and other programs. |
| IBSAT (ICFAI Business School Aptitude Test) | Conducted by ICFAI Foundation for Higher Education for admission to the ICFAI Business School MBA program. |
| TISSNET (TISS National Entrance Test) | Conducted by the Tata Institute of Social Sciences (TISS) for admission to its various management programs with a focus on HR and social entrepreneurship. |
MBA in HR and Marketing: Top College in India
| College | Location | Fees (Approx.) | Website |
|---|---|---|---|
| Indian Institute of Management, Ahmedabad (IIMA) | Ahmedabad, Gujarat | INR 23-25 Lakhs | https://www.iima.ac.in/ |
| Indian Institute of Management, Bangalore (IIMB) | Bangalore, Karnataka | INR 23-25 Lakhs | https://www.iimb.ac.in/ |
| Indian Institute of Management, Calcutta (IIMC) | Kolkata, West Bengal | INR 23-25 Lakhs | https://www.iimcal.ac.in/ |
| XLRI Xavier School of Management | Jamshedpur, Jharkhand | INR 20-22 Lakhs | https://www.xlri.ac.in/ |
| Indian School of Business (ISB) | Hyderabad, Telangana | INR 35-40 Lakhs | https://www.isb.edu/ |
| Faculty of Management Studies (FMS), University of Delhi | Delhi | INR 1-2 Lakhs | http://www.fms.edu/ |
| S.P. Jain Institute of Management and Research (SPJIMR) | Mumbai, Maharashtra | INR 18-20 Lakhs | https://www.spjimr.org/ |
| Jamnalal Bajaj Institute of Management Studies (JBIMS) | Mumbai, Maharashtra | INR 2-3 Lakhs | https://jbims.edu/ |
| Indian Institute of Foreign Trade (IIFT) | Delhi and Kolkata | INR 15-17 Lakhs | https://www.iift.edu/ |
| Tata Institute of Social Sciences (TISS) | Mumbai, Maharashtra | INR 2-4 Lakhs | https://www.tiss.edu/ |
MBA in HR and Marketing: Syllabus
Semester 1
| Course | Course Description |
|---|---|
| Managerial Economics | Economic principles applied to managerial decision-making |
| Financial Accounting | Principles of financial accounting and reporting |
| Organizational Behavior | Study of individual and group behavior in organizations |
| Marketing Management | Fundamental concepts and strategies in marketing |
| Quantitative Methods | Statistical and analytical techniques for business |
| Business Communication | Effective communication in a business context |
Semester 2
| Course | Course Description |
|---|---|
| Human Resource Management | Functions, policies, and practices in HR management |
| Financial Management | Financial decision-making and corporate finance |
| Operations Management | Planning, organizing, and controlling business operations |
| Consumer Behavior | Factors influencing consumer buying behavior |
| Marketing Research | Methods and techniques for marketing research |
| Business Analytics | Data analysis and interpretation for business decisions |
Semester 3
| Course | Course Description |
|---|---|
| Strategic Management | Formulating and implementing business strategies |
| Talent Management | Acquiring, developing, and retaining talent in organizations |
| Compensation and Benefits | Designing and administering compensation and benefits programs |
| Sales and Distribution Management | Sales strategies, channel management, and distribution |
| Brand Management | Creating and managing brand value and equity |
| Digital Marketing | Online marketing strategies and techniques |
Semester 4
| Course | Course Description |
|---|---|
| Leadership and Team Building | Developing leadership skills and managing teams |
| Employee Relations | Managing employee relations and labor laws |
| Marketing Strategy | Development and implementation of marketing strategies |
| Advertising and Promotion | Advertising concepts, media planning, and promotional strategies |
| International Marketing | Marketing strategies for global markets |
| Corporate Social Responsibility | Business ethics and social responsibility |
MBA in HR and Marketing: Jobs and Salary
| Job Role | Average Salary Range (INR per annum) |
|---|---|
| HR Manager | 6,00,000 – 15,00,000 |
| Marketing Manager | 6,00,000 – 18,00,000 |
| Brand Manager | 7,00,000 – 20,00,000 |
| Sales Manager | 6,00,000 – 15,00,000 |
| Digital Marketing Manager | 6,00,000 – 18,00,000 |
| Talent Acquisition Manager | 6,00,000 – 15,00,000 |
| Compensation and Benefits Manager | 7,00,000 – 18,00,000 |
| Employee Relations Manager | 6,00,000 – 15,00,000 |
| Marketing Analyst | 4,00,000 – 10,00,000 |
| HR Business Partner | 6,00,000 – 15,00,000 |
| Market Research Analyst | 4,00,000 – 10,00,000 |
| Advertising Manager | 6,00,000 – 15,00,000 |
| Product Manager | 7,00,000 – 20,00,000 |
| Digital Brand Manager | 6,00,000 – 18,00,000 |
| Corporate Trainer | 5,00,000 – 12,00,000 |
MBA in HR and Marketing: Top Recruiter
| Top Recruiters | Designations Offered |
|---|---|
| Hindustan Unilever Ltd | HR Manager, Marketing Manager, Brand Manager |
| Procter & Gamble | HR Business Partner, Assistant Brand Manager, Sales Manager |
| Tata Consultancy Services (TCS) | HR Consultant, Marketing Analyst, Business Development Manager |
| Amazon India | HR Specialist, Marketing Manager, Category Manager |
| Deloitte India | HR Consultant, Marketing Strategy Consultant |
| Johnson & Johnson | HR Business Partner, Product Manager, Brand Manager |
| ICICI Bank | HR Manager, Relationship Manager, Marketing Executive |
| Aditya Birla Group | HR Generalist, Marketing Manager, Brand Executive |
| Infosys | HR Business Partner, Digital Marketing Specialist |
| Accenture India | HR Consultant, Marketing Analyst, Strategy Consultant |
| Cognizant Technology Solutions (CTS) | HR Manager, Marketing Specialist, Business Analyst |
| HCL Technologies | HR Business Partner, Marketing Manager, Account Manager |
| HDFC Bank | HR Manager, Relationship Manager, Product Manager |
| IBM India | HR Consultant, Marketing Executive, Brand Manager |
| L’Oreal India | HR Manager, Brand Manager, Marketing Executive |
MBA in HR and Marketing: Scope
An MBA in HR and Marketing offers a wide range of opportunities and a promising scope for professionals in various industries. Here are some aspects that highlight the scope of an MBA in HR and Marketing:
- Diverse Job Opportunities: Graduates with an MBA in HR and Marketing can explore a variety of career paths. They can pursue roles such as HR Manager, Marketing Manager, Brand Manager, Digital Marketing Manager, Sales Manager, Talent Acquisition Manager, and more. The combination of HR and Marketing skills opens up opportunities in both human resources and marketing departments of organizations.
- Cross-Functional Roles: With a specialization in HR and Marketing, professionals can take on cross-functional roles that require expertise in both areas. They can contribute to strategic decision-making, align HR policies with marketing goals, and enhance the overall employee and customer experience.
- Strategic HR Management: An MBA in HR equips individuals with the knowledge and skills to handle various aspects of human resource management, including talent acquisition, employee engagement, performance management, compensation and benefits, and organizational development. They can play a crucial role in creating and implementing HR strategies that align with the organization’s overall objectives.
- Marketing and Brand Management: The marketing aspect of the specialization enables professionals to develop a deep understanding of consumer behavior, market research, branding, product management, advertising, and digital marketing strategies. They can contribute to building strong brands, executing effective marketing campaigns, and driving business growth.
- Entrepreneurship and Consulting: An MBA in HR and Marketing can also prepare individuals for entrepreneurial ventures or consultancy roles. The combination of HR and marketing knowledge allows them to advise organizations on effective strategies for talent management, employer branding, market positioning, and customer engagement.
MBA in HR and Marketing: Similiar Studies
| Similar Studies/Specializations | Description |
|---|---|
| MBA in HR | Focuses exclusively on human resource management, including talent acquisition, employee relations, compensation, and organizational development. |
| MBA in Marketing | Concentrates solely on marketing principles, strategies, market research, consumer behavior, advertising, branding, and product management. |
| MBA in Organizational Behavior | Explores the psychology and behavior of individuals and groups within organizations, focusing on leadership, motivation, teamwork, and change management. |
| MBA in International Business | Emphasizes global business concepts, international market analysis, cross-cultural management, global marketing strategies, and global supply chain management. |
| MBA in Strategic Management | Focuses on formulating and implementing strategies to achieve organizational goals, including strategic planning, competitive analysis, and strategic decision-making. |
| MBA in Leadership | Develops leadership skills and competencies, including self-awareness, team leadership, ethical decision-making, and strategic leadership in organizations. |
| MBA in Brand Management | Concentrates on building and managing brands, including brand strategy, brand positioning, brand equity, brand communication, and brand portfolio management. |
| MBA in Digital Marketing | Focuses on digital marketing strategies, online consumer behavior, social media marketing, content marketing, search engine optimization, and data analytics in marketing. |
| MBA in Sales and Business Development | Concentrates on sales strategies, sales management, relationship building, business development, market expansion, and sales force effectiveness. |
| MBA in Corporate Social Responsibility (CSR) | Explores the integration of social and environmental concerns into business operations, including ethical business practices, sustainability, and social impact assessment. |
MBA in HR and Marketing: Important Books
| Book Title | Author | Description |
|---|---|---|
| “Human Resource Management” | Gary Dessler | Covers various aspects of HR management, including recruitment, training, performance appraisal, and more. |
| “Marketing Management” | Philip Kotler | Provides a comprehensive overview of marketing concepts, strategies, and practices. |
| “Consumer Behavior: Buying, Having, and Being” | Michael R. Solomon | Explores the psychological and behavioral aspects of consumer decision-making. |
| “Strategic Human Resource Management” | Jeffrey A. Mello | Focuses on the strategic role of HR management in achieving organizational goals. |
| “Brand Management: A Strategic Approach” | Kevin Lane Keller | Discusses brand management principles, brand equity, brand positioning, and brand building strategies. |
| “Digital Marketing: Strategy, Implementation and Practice” | Dave Chaffey | Provides insights into digital marketing strategies, techniques, and best practices. |
| “Marketing Analytics: Strategic Models and Metrics” | Stephan Sorger | Explores the role of data analytics in marketing decision-making and strategic planning. |
| “Organizational Behavior” | Stephen P. Robbins | Examines individual and group behavior in organizations, motivation, leadership, and organizational culture. |
| “Sales Management: Analysis and Decision Making” | Thomas N. Ingram | Focuses on sales management strategies, sales force management, and sales performance evaluation. |
| “Business Ethics: Ethical Decision Making & Cases” | O.C. Ferrell, John Fraedrich, Linda Ferrell | Explores ethical issues in business and provides frameworks for ethical decision-making. |
| “Marketing Research: An Applied Orientation” | Naresh K. Malhotra | Covers the fundamentals of marketing research, research design, data collection, and analysis. |
MBA in HR and Marketing: FAQs
Q: What is an MBA in HR and Marketing?
A: An MBA in HR and Marketing is a specialized master’s degree program that combines coursework in human resources management and marketing. It is designed to equip students with a comprehensive understanding of both disciplines, allowing them to effectively manage human resources while implementing marketing strategies within organizations.
Q: What are the key subjects covered in an MBA in HR and Marketing?
A: The key subjects covered in an MBA in HR and Marketing may include human resource management, organizational behavior, marketing management, consumer behavior, strategic marketing, talent acquisition and retention, employee relations, branding, advertising, and market research.
Q: What career opportunities are available with an MBA in HR and Marketing?
A: Graduates with an MBA in HR and Marketing can pursue various career paths. They may work as HR managers, marketing managers, brand managers, talent acquisition specialists, marketing analysts, digital marketing strategists, or consultants in HR and marketing. They can find employment in a wide range of industries, including retail, manufacturing, technology, healthcare, finance, and consulting firms.
Q: How does an MBA in HR and Marketing benefit professionals?
A: An MBA in HR and Marketing provides professionals with a unique skill set that blends HR management and marketing expertise. This combination allows them to effectively align human resources strategies with marketing objectives, enhancing employee engagement, employer branding, and overall organizational performance. The degree also opens up diverse career opportunities and higher earning potential.
Q: Can I pursue an MBA in HR and Marketing if my undergraduate degree is not related to business?
A: Yes, you can pursue an MBA in HR and Marketing even if your undergraduate degree is not related to business. Many MBA programs accept students from diverse academic backgrounds. However, some prerequisite courses or foundational business knowledge may be required, which can vary between universities. It’s best to check the specific requirements of the program you are interested in.
Q: How long does it take to complete an MBA in HR and Marketing?
A: The duration of an MBA in HR and Marketing can vary depending on the program and whether you choose to study full-time or part-time. Typically, full-time programs can be completed in 1-2 years, while part-time programs may take longer, usually 2-4 years. Executive MBA programs, designed for professionals with significant work experience, often have a different structure and duration.
Q: What are the admission requirements for an MBA in HR and Marketing?
A: The admission requirements for an MBA in HR and Marketing vary between universities, but they generally include a completed application form, a bachelor’s degree from an accredited institution, satisfactory GMAT/GRE scores, letters of recommendation, a resume, and a statement of purpose. Some programs may also require an interview or have additional requirements.
Q: How much does an MBA in HR and Marketing cost?
A: The cost of an MBA in HR and Marketing can vary widely depending on factors such as the university, location, program duration, and reputation. Tuition fees for MBA programs can range from a few thousand dollars to over $100,000. It’s important to research and consider various options, including scholarships, financial aid, and part-time work opportunities to manage the cost of your education.
Q: What skills can I develop through an MBA in HR and Marketing?
A: An MBA in HR and Marketing can help you develop a range of valuable skills, including strategic thinking, leadership, decision-making, problem-solving, data analysis, communication, negotiation, project management, and team collaboration. These skills are highly transferable and can be applied to various professional roles in HR, marketing, and general management.
