Requirements
- Bachelor Pass Certificate
- Minumum 50% Marks
- Transfer Certificate
- Addhar Card
- Photos
Features
- Skill to Learn Commerce Course
- More then 100 Specialisation
- Online mode Exam
- Online Mode Study and E-Learning Material
- 0% EMI Option
- Scholarships
MBA in Marketing
MBA in Marketing is a Master of Business Administration degree with a marketing attention. MBA students who successfully complete this program will have the expertise demanded to pursue marketing employment. Though marketing is a core subject in utmost MBA program, applicants will spend significantly further time studying marketing in depth during an MBA in Marketing. Students will, for illustration, study specific subjects similar as marketing operation, marketing strategy, and client gusted and so on.
Applicants can pursue an MBA in Marketing in a variety of modes, including full- time MBA, part-time MBA, distance literacy MBA, online MBA, administrative MBA, and 1- year MBA. Among the topmost MBA in Marketing institutions in India are IIMs, MICA, Symbiosis Institute of International Business, Narsee Monee Institute of Management Studies, S.P. Jain Institute of Management and Research, and others. Candidates frequently pay between INR 3 lakhs to INR 25 lakhs for the program.
Graduates of this program are good to work as Marketing directors, Chief Marketing Officers (CMO), Brand directors, Sales directors, Market Research Judges, client Relationship Managers, and other positions. Graduates can hope a starting income of INR 7- 12 lakhs per annum, which will really rise as their experience grows.
MBA in Marketing Highlights
| Particulars | Details |
| Course Level | Post Graduate |
| Duration | 2 years |
| Eligibility | Bachelor’s degree with a minimum aggregate score of 50% |
| Admission Process | Entrance Exam |
| Entrance Exams | CAT, CMAT, XAT, IIFT, IBSAT |
| Types of Courses | Full Time, Part Time, Distance, Online |
| Syllabus |
|
| Subjects |
|
| Fees | INR 3 Lakhs to INR 30 Lakhs |
| Average Salary | INR 2 Lakhs to INR 15 Lakhs |
| MBA in Marketing Job Profiles | Sales Manager, Brand Manager, Product Manager, Marketing Executive, Digital Marketing Executive |
Why Study MBA in Marketing?
Marketing is one sector that allows for a great deal of creativity and invention. It isn’t constrained by any formula. To be effective, a marketer must suppose” outside the box.” An MBA in marketing is ideal for people with competitive, fierce, and active intelligence.
The program provides multitudinous possibilities for students to suppose outside the box, which will profit them latterly in their careers as members of the marketing platoon. The benefits of pursuing a marketing specialization in an MBA might be used to justify the decision.
The compass of an MBA in marketing is vast, as virtually every business and organization requires marketing to contend. While agitating MBA in marketing compass, the following benefits are the explanation behind the compass
- Greater Opportunities for Career Advancement
- Higher Earning Potential
- Knowledge Amplification
- Most Desired Profession
- The Greatest Number of Career Possibilities
- Growth and Advancement
Types of MBA Marketing Courses
There are several types of MBA Marketing courses available, including:
- Full-time MBA: This is a traditional MBA program that is offered on campus and requires students to attend classes in person. It typically takes two years to complete.
- Part-time MBA: Part-time MBA programs are designed for working professionals who cannot attend full-time classes. These programs offer more flexibility in terms of course scheduling and duration, and students can take classes online or in the evenings or on weekends.
- Online MBA: Online MBA programs are becoming increasingly popular and allow students to complete coursework entirely online. These programs typically offer more flexibility in terms of course scheduling and duration and can be a great option for working professionals who cannot attend classes in person.
- Executive MBA: Executive MBA programs are designed for mid-career professionals who want to advance their careers in leadership roles. These programs typically require students to have several years of work experience and offer more advanced coursework in topics like strategic planning and leadership development.
- Dual-degree MBA: Dual-degree MBA programs allow students to earn two degrees simultaneously, such as an MBA and a Master’s in Marketing or Finance. These programs typically require additional coursework and take longer to complete, but can be a great option for students who want to develop expertise in multiple areas.
- Accelerated MBA: Accelerated MBA programs are designed for students who want to earn their degree quickly. These programs typically require a heavier course load and can be completed in as little as one year.
MBA in Marketing Specializations
There are several specializations that students pursuing an MBA in Marketing can choose from. Some of the most popular MBA Marketing specializations include:
- Brand Management: This specialization focuses on developing and managing brand identity and strategies, including product positioning, brand messaging, and brand equity.
- Digital Marketing: Digital marketing is a rapidly growing field that focuses on leveraging digital channels to reach customers and drive sales. Students in this specialization learn about digital marketing techniques such as search engine optimization, social media marketing, and email marketing.
- Sales Management: This specialization focuses on the development and implementation of sales strategies to achieve business objectives. Students learn about sales force management, customer relationship management, and sales analytics.
- Marketing Analytics: Marketing analytics involves using data and statistical analysis to better understand consumer behavior, optimize marketing campaigns, and improve business outcomes. Students in this specialization learn about data mining, predictive modeling, and marketing measurement techniques.
- International Marketing: International marketing focuses on developing marketing strategies for global markets. Students learn about cultural differences, market research techniques, and global marketing strategies.
- Product Management: Product management involves developing and managing products throughout their lifecycle, from ideation to launch and beyond. Students in this specialization learn about product development, pricing strategies, and product positioning.
- Retail Management: Retail management focuses on managing retail operations, including store design, customer experience, and inventory management. Students learn about retail analytics, supply chain management, and omnichannel retailing.
MBA Marketing Admission Process
The admission process for MBA Marketing programs can vary depending on the university and program. However, most programs will have similar application requirements and processes. Here are some common steps you can expect to follow:
- Research: Start by researching different MBA Marketing programs and universities to find a program that aligns with your interests and career goals.
- Application: Once you have found a program you are interested in, you will need to complete the application process. This typically involves submitting an online application, transcripts from all colleges and universities attended, letters of recommendation, a personal statement or essay, and your resume.
- Entrance Exam: Most MBA programs require applicants to take either the Graduate Management Admission Test (GMAT) or the Graduate Record Examination (GRE). Some programs may also require additional exams such as the Test of English as a Foreign Language (TOEFL) for non-native English speakers.
- Interview: Many MBA programs require applicants to participate in an interview with program administrators or faculty members. This may be conducted in person, over the phone, or via video conferencing.
- Acceptance: Once you have completed the application process, the program will review your materials and make a decision about your admission. You will be notified of your acceptance or rejection in writing.
MBA Marketing Eligibility
The eligibility requirements for an MBA in Marketing program can vary depending on the university and program. However, there are some general eligibility criteria that are common across most MBA programs. These include:
- Bachelor’s Degree: Applicants must have a bachelor’s degree such as BBA (Bachelor of Business Administration) from an accredited university or college. The degree can be in any field of study, but some programs may require specific coursework or a minimum GPA.
- Work Experience: Many MBA programs prefer applicants who have work experience. The amount of work experience required can vary, but most programs require at least two to three years of professional experience.
- Entrance Exam: Most MBA programs require applicants to take either the Graduate Management Admission Test (GMAT) or the Graduate Record Examination (GRE). Some programs may also require additional exams such as the Test of English as a Foreign Language (TOEFL) for non-native English speakers.
- English Language Proficiency: If English is not your native language, you may be required to take an English proficiency exam such as TOEFL or International English Language Testing System (IELTS).
MBA Marketing Entrance Exams
| Entrance Exam | Details |
|---|---|
| GMAT (Graduate Management Admission Test) | Exam duration: 3.5 hours. Exam sections: Analytical Writing Assessment, Integrated Reasoning, Quantitative Reasoning, and Verbal Reasoning. Score range: 200-800 |
| GRE (Graduate Record Examination) | Exam duration: 3 hours 45 minutes. Exam sections: Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Score range: 130-170 for each section |
| CAT (Common Admission Test) | Exam duration: 3 hours. Exam sections: Verbal Ability and Reading Comprehension, Data Interpretation and Logical Reasoning, and Quantitative Ability. Score range: percentile-based |
| XAT (Xavier Aptitude Test) | Exam duration: 3 hours. Exam sections: Verbal and Logical Ability, Decision Making, Quantitative Ability and Data Interpretation, and General Knowledge. Score range: percentile-based |
| MAT (Management Aptitude Test) | Exam duration: 2.5 hours. Exam sections: Language Comprehension, Intelligence and Critical Reasoning, Data Analysis and Sufficiency, Mathematical Skills, and Indian and Global Environment. Score range: percentile-based |
| CMAT (Common Management Admission Test) | Exam duration: 3 hours. Exam sections: Quantitative Techniques and Data Interpretation, Logical Reasoning, Language Comprehension, and General Awareness. Score range: percentile-based |
Top Distance MBA Marketing Colleges
| College | Fees | Duration | Eligibility |
|---|---|---|---|
| IGNOU (Indira Gandhi National Open University) | Rs. 31,500 | 2 years | Bachelor’s degree in any discipline |
| Symbiosis Centre for Distance Learning | Rs. 37,000-43,000 per semester | 2 years | Bachelor’s degree in any discipline |
| IMT-CDL (Institute of Management Technology – Centre for Distance Learning) | Rs. 1,25,000 | 2 years | Bachelor’s degree in any discipline |
| NMIMS (Narsee Monjee Institute of Management Studies) Global Access School for Continuing Education | Rs. 77,000-1,80,000 | 2 years | Bachelor’s degree in any discipline |
| Amity Directorate of Distance and Online Education | Rs. 1,47,500 | 2 years | Bachelor’s degree in any discipline |
| Bharathidasan University Centre for Distance Education | Rs. 22,500 | 2 years | Bachelor’s degree in any discipline |
MBA Marketing Syllabus
Semester I | Semester II |
|---|---|
| Management Concepts | Cost and Management Accounting |
| Business Environment | Marketing Management |
| Quantitative Techniques in Management | Consumer Behaviour |
| Managerial Economics | Production and Operations Management |
| Statistical Analysis and Operations Research | Advertising Management |
| Managerial Communication | Human Resource Management |
| Financial Management | Accounting and Managerial Decisions |
Semester III | Semester IV |
| Strategic Management | Management Information System |
| Entrepreneurship Development | Product and Brand Management |
| International Business | Sales and Distribution Management |
| Industrial Marketing | Integrated Marketing Communication |
| Retail Management | Logistics and Supply Chain Management |
| E-Commerce | Total Quality Management |
| Service Marketing and CRM | Management Control Systems |
MBA Marketing Subjects
| MBA Marketing Core subjects | MBA Marketing Elective Subjects |
|---|---|
| Management Concepts | Advertising Management |
| Management Information Systems | International Marketing |
| Marketing Management | Business Marketing Operations |
| Accounting and Managerial Decisions | New Product Development and Marketing |
| Strategic Management | Integrated Marketing Communications |
| Human Resource Management | Salesforce Management |
| Business Environment | Marketing Research |
Projects for MBA Marketing
Here are some project topics for MBA in Marketing that you could consider:
- Consumer behavior analysis of a specific product or service
- Developing a marketing plan for a new product launch
- Customer satisfaction analysis and improvement strategies for an existing product or service
- Developing a social media marketing plan for a specific industry or company
- Market research and analysis for a new market entry strategy
- Analyzing the effectiveness of advertising and promotional campaigns
- Developing a branding and positioning strategy for a product or company
- Exploring the potential of digital marketing for a specific product or service
- Designing and implementing a sales force management system
- Developing a competitive analysis and strategy for a specific industry or product
MBA in Marketing Scope in India
MBA in Marketing is a popular choice among students in India and it has a significant scope in the country. Marketing is an essential part of every business, and with the growth of the Indian economy, the demand for marketing professionals has increased significantly.
After completing an MBA in Marketing, one can expect to work in various industries such as FMCG, retail, e-commerce, advertising, hospitality, and more. The job roles may include Marketing Manager, Brand Manager, Product Manager, Market Research Analyst, Advertising Manager, Sales Manager, Digital Marketing Manager, and more.
The salary for an MBA in Marketing in India can vary based on the industry, company, and job role. However, on average, one can expect a starting salary of around INR 4-6 lakhs per annum, which can increase with experience and skills.
Apart from jobs, MBA in Marketing also provides an opportunity for entrepreneurship and starting one’s own business. The skills and knowledge gained during the course can help in developing and promoting one’s own brand or product.
Skills Required for MBA in Marketing
| Skills | Description |
|---|---|
| Strategic thinking | Ability to develop long-term plans and goals for the company or brand |
| Communication | Excellent verbal and written communication skills to effectively convey ideas and persuade customers |
| Market research | Knowledge of various research methods and techniques to gather and analyze market data |
| Brand management | Ability to develop and maintain strong brand identity and ensure consistency across all marketing channels |
| Digital Marketing | Knowledge of various digital marketing channels such as social media, email, SEO, PPC, etc. |
| Data analysis | Ability to collect and analyze data to make informed decisions and measure the effectiveness of marketing campaigns |
| Creativity | Ability to come up with innovative ideas for marketing campaigns and promotions |
| Teamwork | Ability to work collaboratively with other departments and teams to achieve common goals |
| Leadership | Ability to lead and manage a team and motivate them to achieve the desired outcomes |
| Adaptability | Ability to adapt to changing market trends, customer behavior, and technological advancements |
MBA in Marketing Vs Master of Marketing
| Criteria | MBA in Marketing | Master of Marketing |
|---|---|---|
| Degree | Master of Business Administration (MBA) with a focus on Marketing | Master of Marketing (MM) |
| Program focus | Covers a wide range of business topics with a specific focus on marketing | Focuses solely on marketing and related subjects |
| Curriculum | Includes core business courses such as accounting, finance, operations, and management, along with marketing-specific courses such as marketing strategy, consumer behavior, market research, and brand management | Focuses primarily on marketing courses such as marketing management, digital marketing, advertising, sales management, and product development |
| Program duration | Typically a two-year program, but may vary depending on the institution and program format | Usually a one-year program, but may also be a two-year program |
| Admission requirements | Requires a bachelor’s degree from a recognized institution, work experience, GMAT/GRE scores, and other criteria set by the institution | Requires a bachelor’s degree from a recognized institution, but work experience may not be mandatory |
| Career prospects | Provides broader career prospects in areas such as marketing, sales, product management, brand management, and general management | Provides career prospects mainly in marketing-related roles such as marketing manager, digital marketing specialist, market research analyst, advertising manager, and product manager |
| Salary | The salary can vary depending on the industry, company, and job role, but typically ranges from INR 4-6 lakhs per annum to INR 15-20 lakhs per annum | The salary can vary depending on the industry, company, and job role, but typically ranges from INR 3-5 lakhs per annum to INR 10-15 lakhs per annum |
Both MBA in Marketing and Master of Marketing provide students with the knowledge and skills required for a successful career in marketing. However, the key difference lies in the program’s focus, curriculum, and career prospects. MBA in Marketing offers a broader perspective on business and management, while a Master of Marketing focuses solely on marketing. The choice between the two depends on the student’s career goals, interests, and personal circumstances.
MBA in Marketing Salary in India
| Job Profile | Salary Package (in INR) |
| Marketing Manager | 6,77,465 |
| Sales Manager | 4,90,000 |
| Product Manager | 16,10,000 |
| Asset Manager | 9,00,000 |
| Media Planner | 5,61,980 |
| Marketing Director | 24,61,081 |
| Digital Marketing Manager | 5,51,180 |
| Senior Marketing Manager | 13,00,055 |
| Product Marketing Manager | 1,180,533 |
| Business Development Executive | 3,00,280 |
| Business Development Manager | 6,03,726 |
