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BBA Advertising and Branding
BBA in Advertising and Branding: If you are interested in pursuing a career in advertising and branding, a Bachelor of Business Administration (BBA) degree in Advertising and Branding can provide you with the skills and knowledge necessary to succeed in this competitive field. Here’s some information on this program and the benefits of pursuing it.
Overview of BBA in Advertising and Branding: A BBA in Advertising and Branding is a three-year undergraduate program that focuses on various aspects of advertising and branding such as brand management, marketing research, media planning, and consumer behavior. This program is designed to provide students with a strong foundation in business principles and marketing concepts, as well as practical skills in creating and managing effective advertising and branding campaigns.
Eligibility Criteria for Admission BBA Advertising and Branding
The eligibility criteria for admission to a Bachelor of Business Administration (BBA) in Advertising and Branding program may vary depending on the institution. However, here are some general eligibility criteria that are commonly required by most institutions:
- Academic Qualifications: Students must have completed their 10+2 or equivalent from a recognized board with a minimum of 50% aggregate marks in the qualifying examination.
- Age Limit: There is usually no upper age limit for admission to a BBA program, but students must meet the minimum age requirement as per the guidelines of the institution.
- Entrance Exams: Many institutions require students to appear for entrance exams, such as the Common Admission Test (CAT), Management Aptitude Test (MAT), or any other institution-specific entrance exam. The score obtained in the entrance exam is usually a significant factor in the admission process.
- English Language Proficiency: Students are required to have a strong command of the English language, as the medium of instruction in most institutions is English. Students may be required to provide proof of their proficiency through standardized English language proficiency tests such as IELTS or TOEFL.
- Personal Statement and Interviews: Some institutions may require students to submit a personal statement outlining their academic goals and career aspirations, and to participate in an interview as part of the admission process.
Why study BBA Advertising and Branding?
A Bachelor of Business Administration (BBA) degree in Advertising and Branding can provide you with an excellent foundation for building a career in the dynamic and exciting field of marketing. Here are some reasons why studying BBA Advertising and Branding can be a great choice for students:
- High Demand for Skilled Professionals: With the growth of the global economy and the increasing competition in the business world, the demand for skilled marketing professionals has never been higher. A BBA in Advertising and Branding can equip you with the skills and knowledge needed to succeed in this dynamic and challenging field.
- Versatile Career Options: A BBA in Advertising and Branding can lead to a wide range of career opportunities in marketing, advertising, public relations, digital marketing, and brand management. Graduates can work in advertising agencies, media houses, public relations firms, and corporate marketing departments.
- Practical and Theoretical Knowledge: A BBA in Advertising and Branding provides students with a solid foundation in business principles and marketing concepts. The program includes practical components such as internships, case studies, and real-world projects to give students hands-on experience in the field.
- Creative and Innovative: Marketing and advertising are all about creativity and innovation. A BBA in Advertising and Branding allows students to explore their creative side and come up with innovative marketing strategies and campaigns.
- High Earning Potential: Marketing and advertising professionals are highly sought after, and they can command high salaries. With a BBA in Advertising and Branding, you can expect to earn a competitive salary in your chosen field.
Important Books with author name for BBA Advertising and Branding
|Book Title||Author Name|
|Advertising and Promotion: An Integrated Marketing Communications Perspective||George E. Belch and Michael A. Belch|
|Building a StoryBrand: Clarify Your Message So Customers Will Listen||Donald Miller|
|Positioning: The Battle for Your Mind||Al Ries and Jack Trout|
|The 22 Immutable Laws of Branding||Al Ries and Laura Ries|
|The Anatomy of Humbug: How to Think Differently About Advertising||Paul Feldwick|
|The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know||Robert Solomon|
|The Brand Gap: How to Bridge the Distance Between Business Strategy and Design||Marty Neumeier|
|The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand||Ekaterina Walter and Jessica Gioglio|
|The Tipping Point: How Little Things Can Make a Big Difference||Malcolm Gladwell|
|Why Johnny Can’t Brand: Rediscovering the Lost Art of the Big Idea||Bill Schley|
Scope after BBA Advertising and Branding
The scope for a graduate with a Bachelor of Business Administration (BBA) degree in Advertising and Branding is quite vast, with numerous job opportunities available in the marketing, advertising, and branding sectors. Here are some of the career options available to BBA graduates in Advertising and Branding:
Brand Manager: A brand manager is responsible for developing and implementing strategies that will help to build and maintain a strong brand identity. They work closely with creative teams, market researchers, and product development teams to ensure that the brand’s message is communicated effectively to the target audience.
Advertising Executive: An advertising executive is responsible for creating and executing advertising campaigns that promote products and services. They work with clients, creative teams, and media planners to ensure that the campaign is targeted to the right audience and delivered through the most effective media channels.
Marketing Manager: A marketing manager is responsible for developing and implementing marketing strategies that help to promote products and services. They work with market researchers, advertising executives, and sales teams to ensure that the marketing message is targeted to the right audience and delivered through the most effective media channels.
Media Planner: A media planner is responsible for selecting the most appropriate media channels for a particular advertising campaign. They work closely with clients and creative teams to determine the target audience and then select the most effective media channels, such as TV, radio, print, or online.
Public Relations Specialist: A public relations specialist is responsible for managing the public image of a company or organization. They work to build positive relationships with the media and public, and they may be responsible for developing press releases, organizing events, and managing social media accounts.
Digital Marketing Executive: A digital marketing executive is responsible for developing and implementing digital marketing campaigns, including social media, email marketing, and online advertising. They work closely with clients and creative teams to develop campaigns that will reach the target audience through the most effective digital channels.
Job and salary after BBA Advertising and Branding
|Job Position||Average Salary in India (per annum)|
|Brand Manager||INR 8-12 lakhs|
|Advertising Executive||INR 3-5 lakhs|
|Marketing Manager||INR 5-8 lakhs|
|Media Planner||INR 3-5 lakhs|
|Public Relations Specialist||INR 3-6 lakhs|
|Digital Marketing Executive||INR 2-5 lakhs|