BBA in Advertising and Public Relations
BBA in Advertising and Public Relations
About Course
BBA in Advertising and Public Relations
Are you interested in pursuing a career in advertising and public relations? If so, a Bachelor of Business Administration (BBA) in Advertising and Public Relations might be the perfect program for you.
A BBA in Advertising and Public Relations prepares students for a career in the dynamic and fast-paced world of advertising and public relations. Students learn the fundamental principles of advertising and public relations, including branding, media planning, market research, and crisis management.
The program combines theoretical knowledge with practical applications to equip students with the skills and knowledge necessary to succeed in the field. Students will learn how to create effective ad campaigns, manage public relations crises, and develop strong relationships with clients.
With a BBA in Advertising and Public Relations, graduates can pursue a variety of careers, including advertising account executive, media planner, public relations specialist, social media manager, and more. The demand for professionals in these fields is high, and graduates can expect to earn competitive salaries.
Apply now and take the first step toward a rewarding career in advertising and public relations.
Key Highlight for BBA in Advertising and Public Relations
| Key Highlights | Description |
| Program Name | Bachelor of Business Administration (BBA) in Advertising and Public Relations |
| Program Overview | A program that prepares students for a career in advertising and public relations, providing them with knowledge and skills related to branding, media planning, market research, crisis management, and other fundamental principles of advertising and public relations. |
| Coursework | Students will take courses in advertising, public relations, media planning, market research, branding, and crisis management. They may also take courses in business, communication, and other related fields. |
| Hands-On Learning | Students will have the opportunity to gain practical experience through internships, practical projects, and other real-world applications. This will help them build a strong professional network and enhance their job prospects upon graduation. |
| Career Options | Graduates can pursue careers in advertising and public relations, including roles such as advertising account executive, media planner, public relations specialist, social media manager, and more. |
| Salary Potential | The demand for professionals in advertising and public relations is high, and graduates can expect to earn competitive salaries. |
| Institution | Sophia Online Degree College offers a comprehensive BBA in Advertising and Public Relations program, providing students with experienced faculty, industry connections, and state-of-the-art facilities. Apply now and take the first step towards a rewarding career in advertising and public relations. |
Why Study BBA in Advertising and Public Relations?
There are several compelling reasons why you should consider studying a Bachelor of Business Administration (BBA) in Advertising and Public Relations:
- Exciting and Dynamic Industry: Advertising and Public Relations is a dynamic and fast-paced industry that is constantly evolving. With new technologies, changing consumer trends, and shifting market landscapes, there is always something new and exciting happening in the field.
- High Demand for Skilled Professionals: The demand for skilled professionals in advertising and public relations is high, with companies of all sizes looking to build their brands, manage their reputations, and engage with their audiences effectively.
- Competitive Salaries: Advertising and Public Relations is a lucrative industry, and professionals in the field can expect to earn competitive salaries, with potential for advancement and growth over time.
- Creative and Collaborative Environment: Advertising and Public Relations is a highly creative and collaborative field, where you’ll work with teams to develop and implement ad campaigns, manage public relations crises, and develop strong relationships with clients.
- Transferable Skills: Studying BBA in Advertising and Public Relations will equip you with a wide range of transferable skills that can be applied to other industries and professions, including communication, problem-solving, strategic thinking, and project management.
- Career Opportunities: With a BBA in Advertising and Public Relations, you’ll have a range of career opportunities to choose from, including advertising account executive, media planner, public relations specialist, social media manager, and more.
BBA in Advertising and Public Relations: Eligibility
The eligibility criteria for a Bachelor of Business Administration (BBA) in Advertising and Public Relations may vary depending on the institution offering the program. However, here are some common eligibility requirements:
- Academic Qualifications: Applicants must have completed their 10+2 or equivalent examination from a recognized board with a minimum aggregate score of 50% or above. Some institutions may also require a minimum score in English or in certain subjects relevant to the program.
- Age Limit: Generally, there is no age limit for pursuing a BBA in Advertising and Public Relations, but some institutions may have specific age requirements.
- Language Proficiency: Most institutions require proficiency in English as it is the language of instruction. Applicants may be required to take an English proficiency test such as TOEFL or IELTS, or any equivalent test accepted by the institution.
- Entrance Exams: Some institutions may require applicants to take an entrance exam, such as a management aptitude test or a college-specific exam. The exam format, syllabus, and scoring criteria may vary depending on the institution.
- Personal Interview: Applicants may be required to participate in a personal interview, which will assess their communication skills, personality, and motivation to pursue the program.
Job and Salary of BBA in Advertising and Public Relations
| Job Title | Job Description | Salary Range (per annum) |
| Advertising Account Executive | Manage and coordinate advertising campaigns for clients, including developing creative briefs, monitoring budgets, and ensuring that campaigns are delivered on time and within budget. | INR 2,00,000 – INR 6,00,000 |
| Media Planner | Develop and implement media plans for clients, including identifying target audiences, selecting appropriate media channels, and negotiating rates with media vendors. | INR 2,50,000 – INR 7,00,000 |
| Public Relations Specialist | Manage and coordinate public relations campaigns for clients, including developing communication strategies, organizing events, and liaising with media outlets. | INR 2,50,000 – INR 6,50,000 |
| Social Media Manager | Manage and coordinate social media campaigns for clients, including developing content calendars, creating and curating content, and monitoring social media metrics. | INR 2,50,000 – INR 7,50,000 |
| Marketing Manager | Develop and implement marketing strategies for clients, including conducting market research, identifying target audiences, and monitoring and analyzing marketing metrics. | INR 4,00,000 – INR 12,00,000 |
Top hiring Company after completing BBA in Advertising and Public Relations
| Company Name | Job Titles |
| Ogilvy & Mather | Advertising Account Executive, Media Planner, Public Relations Manager |
| WPP | Advertising Account Executive, Social Media Manager, Marketing Manager |
| Edelman India | Public Relations Specialist, Communications Manager |
| MSL Group India | Public Relations Manager, Corporate Communications Specialist |
| Dentsu India | Advertising Account Executive, Media Planner, Brand Manager |
| Madison Communications | Advertising Account Executive, Media Planner |
| Lowe Lintas | Advertising Account Executive, Creative Director |
| Publicis Groupe | Advertising Account Executive, Social Media Manager |
| BBDO India | Advertising Account Executive, Media Planner |
| Havas Worldwide India | Advertising Account Executive, Media Planner, Public Relations Manager |